How 3D Product Visualizations Increase Sales?

Did you know that the global e-commerce sales forecast will reach a staggering figure of US$8.03 trillion in 2027(Statista)? The intensity of competition in online retail is getting to new heights. A memorable, interactive shopping experience is, therefore, mandatory for success in this arena. One innovation that might shake things up and ensure that happens is 3D product visualization.

Imagine having customers be able to examine any product from every angle, zoom in on them, take a closer look, or interact with them as they do in a physical shop. This is what 3D modeling allows in its unique opportunity.

If you have an online shop and are looking for some added competitiveness, let us dive deeper into the advantages that come with 3D product visualization and its elevation into your business.

The Limitations of Traditional Product Visualization

We all have been there. Scrolling through an online store trying to get a feel of a product from a tiny, 2D image. Let’s be honest, though; it is just not enough. Traditional product images lack the details that would allow us to see the features, material, or texture of a product. And what about complex products with multiple parts or moving pieces? How can a 2D image do justice to these?

For instance, have you ever tried buying furniture online? You see a beautiful picture, but you can’t even imagine how it will fit in your living room or whether it’s sturdy enough. That is why you may also find yourself buying the wrong size or style and only discover it when it arrives.

This is what happens when we only rely on 2D images of the product. The time has come for a step forward in the immersive and interactive presentation of products, and this is where 3D product visualization comes in.

Benefits of 3D Product Visualization

Now that you understand the limitations and drawbacks of traditional product visualization, let’s discuss our favorite solution for this purpose. As discussed above, 3D product visualization can actually change the entire online shopping experience.

Here’s what 3D visualizations mean to your business: 

More Sales: More conversions by up to 25% with 3D product visualization (Source).

Happier Customers: Provide a more engaging and interactive experience to increase customer satisfaction and loyalty.

Fewer Returns: Allow customers to visualize products in 3D so they will get a better understanding of just what they are purchasing. This will decrease returns and support queries.

Deeper Product Knowledge: 3D product visualization enables better knowledge about the products that customers acquire. This translates into more confident buying decisions and loyal customers.

Make use of 3D product visualization and gain a competitive advantage. Then, ensure business growth by doing the same.

How to Implement 3D Product Visualization on E-Commerce Websites?

3D product visualization in an online store is a strategic approach toward an immersive and engaging shopping experience. If you are an eCommerce business owner looking for a step-by-step guide to rewrite the fate of your online business, here you go: 

1. High-Resolution 3D Model: This is step number one and the first and most important thing. Software such as Blender, Maya, or 3ds Max can be used here.
2. Choose the Right E-commerce Store: Choose an e-commerce website that supports 3D visualization. This may include Magento and Shopify. Use APIs or plugins to integrate your 3D models on the respective websites.
3. Use AR and VR: Engage your 3D visualization at another level by integrating AR and VR technologies. This allows the customer to become more immersed in the product.
4. Ensure User Friendly: Make sure that your 3D visualization is both web-friendly and loads equally well across all major screen sizes for maximum audience penetration. 
5. Ensure Consistent Lighting and Styling: Present a unified look for your products by using the same light scheme. This is fantastic for creating a brand-consistent shopping experience.

Wrapping Up

3D technology is transforming eCommerce businesses. Implementing 3D in eCommerce with proper strategy can result in increased sales and customer satisfaction, engagement, reduced returns, and business growth.

Ready to transform your Online Store?

You are a merchant who needs to increase customer engagement. Contact our eCommerce specialists today to discuss your 3D visualization strategy.