Facts About SEO

In today’s digital landscape, mastering the fundamentals of SEO is crucial for anyone looking to drive organic traffic and boost online visibility.

From keyword research to content creation, each element plays a vital role in ensuring your website ranks well in search engine results. But with so much information out there, it’s easy to get overwhelmed.

We’ll break down essential SEO facts, from the importance of keyword integration to understanding backlinks and sitemaps. This will help you navigate the complexities of optimizing your site and improving your search rankings.

Facts About Keyword Research

• Keyword research will help you see valuable data, like traffic volume, that can help you determine if it’s a valuable keyword for your page.
• Keyword research will help you find additional keywords that will help you rank for supplementary searches.

Facts About Keyword Integration

• You want your keyword density to stay below 3%.
• You can calculate your keyword density by taking the total number of times you used the keyword and dividing it by the number of words on the page and multiplying the result by 100 to get a percentage. So, if you used your keyword 20 times on a 2000-word page, your keyword density is 1%.
• Keywords should be placed in the copy where they fit and flow naturally. Don’t force keywords on the page just to try to get your page to rank.

Facts About Creating Content

• Google looks at the user’s experience on your content pages when determining your ranking. You must provide your audience with valuable information, so leads remain on your site. Longer dwell time sends a positive signal to Google that your page is relevant, and it will rank you higher.
• Content needs to be user-friendly — it entails breaking up text into smaller paragraphs, integrating visuals, and limiting jargon on your pages.
• Create content for your audience, not search engines. Like we stated prior, Google takes the user’s experience into account. So, if you’re creating content that engages your audience, it will help your ranking.

Facts About Sitemaps

• Sitemaps help Google crawl your site more effectively and efficiently.
• Sitemaps provide Google with information like when the page was last updated or how often the page changes.
• Sitemaps help Google discover newly added pages on your site.

Facts About Title Tags and Meta Descriptions

• Your title tag should be no more than 60 characters.
• Your meta description should be no more than 160.
• Your title tag and meta should include your core keyword.

Facts About Content Creation

• Using a content calendar will help you stay on top of how often you’re publishing content. It will enable you to keep track of when you create content and when you’re set to publish it.
• Blogging is one of the most effective ways to drive traffic — 82% of marketers who blog regularly see a positive return on investment (ROI) from inbound marketing.

Facts About Guaranteed Rankings

• There is no way for a company to guarantee they can get you ranking in the first position in a short amount of time if they’re using the proper techniques.
• SEO takes time to develop results, so any company that promises instant results is one to shy away from choosing.
• An SEO company should use techniques like keyword research, link building, and creating content.

Facts About Backlinks

• They should always come from credible sites. Getting links from industry authorities is even better.
• You can remove bad backlinks from your profile by reaching out to the company that linked to you and asking them to remove it or by disavowing the link in Google Search Console.

Facts About Internal Linking

• Internal links help Google discover, crawl, and index pages on your site.
• The anchor text for your internal link is relevant because it tells users and search engines what to expect when they click on the link.

Facts About SEO

• SEO is a long-term strategy that requires constant optimization and work to maintain rankings and traffic flow.
• Continually optimizing your SEO will drive more traffic, leads, and sales for your business.